Mohammad Kazemi
Abstract
Mohammad Kazemi *PhD of Architecture, Shahid Beheshti University, Tehran, IranAbstractMuseum designing is a three-dimensional and hybrid process. It interconnects various disciplines such as architecture, graphic design, interior design, audio-visual graphics, and print graphics. Museum’s ...
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Mohammad Kazemi *PhD of Architecture, Shahid Beheshti University, Tehran, IranAbstractMuseum designing is a three-dimensional and hybrid process. It interconnects various disciplines such as architecture, graphic design, interior design, audio-visual graphics, and print graphics. Museum’s transformation during the 1930s is the main reason that drives storytelling to be adopted in the daily display routine of museums. Storytelling communicates meanings and mediates human knowledge of the world, humans, and architecture. Verbal storytelling, written storytelling, visual storytelling, and spatial storytelling help all age groups to communicate with the collections of the museums. In this paper, we investigate the role of the different kinds of storytelling in the museum's design process. We use an original survey of meaning and interpretation drawn from the fields of philosophy, linguistics, hermeneutics, humanistic geography, narrative theory, psychology, architectural theory and museology. In addition, we use researchers' personal perceptions and experiences. This study uses two case studies (Australian National Maritime Museum and Hong Kong Museum of History) to demonstrate how museums are currently utilizing storytelling and show the fundamental tools for its success. The results of this paper indicate that our understanding of master narratives needs more time and focus. The master narrative has to be followed and leaves little space for unrestricted meaning-making. Furthermore, in the non-linear storytelling, each thematic display can establish a separate identity. Then, museum architecture suggests a delightful environment for communicating meanings by self-learning and organized embodied experience of an entire space.
